Kids' ClothingOur children’s range has every occasion completely catered for. You’ll find our signature Breton stripes in a wide selection of styles, with new updates added each season along with timeless classics that are so easy to dress up or down. Little girls will love our collection of pretty dresses, including sweet pinafores to layer over basics and show-stopping party styles that are guaranteed to impress. A world of adventure awaits little ones, with safari, dinosaur and airshow designs available, helping to turn everyday pieces into something truly special.
Absolutely beautiful dungarees, look so smart. Wash brilliantly and always look as new. I've had so many comments on these dungarees
Girls' Tops & Tees
My granddaughter looks lovely in her dress
- but then she looks great in whatever I buy her from
JoJo. Great style and quality. Excellent value too.
Our designs offer a mix of quirky and original fashion. We believe children should look adorable and parents should be able to enjoy dressing their little ones. After all, it won’t be long before they will want to choose their own outfits.
Girls' Pajamas & Sleepwear
Pregnancy CalendarIf you're expecting, you'll love our new pregnancy calendar, designed to help you through your journey. Each month, you will receive a specially tailored email packed with tips and advice, along with exclusive discounts and offers for each stage of your pregnancy.