Baby Essentials You’ll Love

When you're getting ready to start life with a newborn, the preparations can become overwhelming. Our list of new baby essentials will help you ensure you have everything you need in plenty of time for the arrival of your new baby - all it takes are a few scrolls and clicks! 


1. All-in-ones are always a practical investment, and since these adorable Regatta Baby Rompers come in a useful 2-pack, they'll help keep your staple wardrobe full.

2. Neutral color palettes are perfect for those who are yet to find out the sex of their baby. Our Giraffe Baby Footie is a stylish option, with built-in scratch cuffs in smaller sizes for extra protection.

3. Practical pieces can be pretty too, and our Changing Pad with Supports is proof. It has raised sides to support wriggly babies, and is foam filled for added comfort.

4. Our Gray Spot Print Folding Diapering Mat is both stylish and compact, making it perfect for quick trips out when you don't need to take your whole kit. It's got space for diapers and wet wipes, and makes quick changes easy.

5. Keep the chills away after bath time with the beautiful Elephant Embroidered Hooded Towel. It's made with the softest cotton, and features the sweetest elephant appliqué.

6. When you need a little cover-up for colder days, the Girls' Cotton Cardigan is the perfect solution. It's versatile enough to wear with almost any outfit, and gentle on delicate skin.

7. One of our all-time bestselling pieces, the Little Elephants Baby Footie is an adorable option for new arrivals. And, with lots of coordinating items available, it can be used to create part of a beautiful gift.

8. Made with soft nylon bristle that's gentle enough for newborn hair, the JoJo Baby Hairbrush makes a lovely gift for a new arrival.

9. Coming in another handy set of 2, these Tiger Baby Leggings are excellent value and perfect for casual dressing this season.

10. Perfect as a first outfit for leaving hospital in when worn with the matching footie (see number 20), this Peter Rabbit Embroidered Baby Hat helps keep little heads protected in the most adorable way.

11. Who doesn't love a baby in overalls? Our Pink Stripe Baby Overalls are adorable when worn on their own on warmer days, and just as gorgeous when layered over a Peter Pan top in colder weather.

12. This 4-way multi bag is every mother's number one essential. It can be worn as a backpack, shoulder bag, cross body, or hand held bag. The Babymel Robyn Convertible Backpack in Navy Stripe has plenty of pockets for organizing your things, and even has a wet wipes dispenser slot!

13. Every new baby needs a cuddly companion. Our Rabbit Blankie is perfect for the job - it is soft, has a friendly face, and will quickly become your baby's favorite item.

14. Looking for a supersoft blanket to bring your new baby home in? The Traditional White Newborn Receiving Shawl has been delicately knitted from supersoft fabric that's gentle on newborn skin. It will be treasured for many years to come.

15. Our Elephant Newborn First Wearable Blanket is a must-have for every baby. It's been designed especially for newborns, helping them feel secure and comfortable while sleeping, without the restrictions of a swaddle.

16. A perfect footie for your little star, the Star Embroidered Baby Footie is bright and colorful, offering a gorgeous look for baby boys and girls.

17. You can never have too many bodysuits in your baby's basic wardrobe. The 3-Pack Safari Baby Bodysuit comes in an assortment of fun safari designs that are a joy for your baby to wear.

18. The 2-Pack Summer Ditsy Baby Rompers are perfect for your little baby girl. Coming in a gorgeous floral print and cute stripes, you have one dressy option and one for casual all-day wear. We love the sweet details such as the Peter Pan collar.

19. An essential set of dribble bibs will accessorize every little outfit. Our 3-Pack Dinosaur Dribble Bibs come in a trendy and comfortable neckerchief style, and match perfectly with other Dinosaur pieces in our collection.

20. The Peter Rabbit Embroidered Baby Footie is an adorable option, especially if the parents are fans of Beatrix Potter's much-loved stories. Matching hat available (see number 10).

21. When you're out and about with the stroller, running errands is made easier with the JoJo Large Rose Gold Stroller Clip. The clip allows you to carry extra bags that might not otherwise fit in the stroller, making your life a little easier.

To view more baby essentials, including everything from muslin swaddle blankets and dribble bibs to swim floats and play mats, check out the full range on our website