Stretch & Save: All About Our Maternity Leggings

When you’re pregnant, total comfort is a must, but it can be hard to achieve. Investing in a few pairs of maternity leggings will be a game-changer for your maternity wardrobe and could even inspire you to try new looks as you team them with bold tunic dresses, flowy shirts and cozy sweaters. Did you […]

A Brief Encounter: Maternity Underwear & Lingerie Options

Our collection of maternity underwear and lingerie has been designed to be both on trend, affordable and offer complete comfort without compromise. From panties to bras and supportive accessories that will see you through your first trimester to the last and beyond, at JoJo we believe that wearing fits and styles that suit your changing […]

5 Reasons Why You Need to Recycle Your Clothes

In the UK (and similarly in the US), we buy more fast fashion than anyone else in Europe. According to Greenpeace, the average consumer buys 60% more fast fashion than they did 15 years ago and keeps it for half as long. There are no end of reports that tell us a growing number of […]

Kids Will Love: New Season Elephants

This bright and fun collection features a host of brilliantly bold elephant appliqués, prints and motifs mixed with pretty floral, stripe and gingham patterns that are sure to brighten up everyone’s day. The yellow, pink and blue color palette perfectly manifests modern elegance and is sure to help grow your little animal lover’s imagination, making […]