The JoJo Maternity & Nursing Bra Guide

Choosing the right nursing bra during your pregnancy can be confusing, which is why you’ll find everything you need to know here. No two women will be exactly the same throughout pregnancy and breastfeeding but the following guidelines will give you an idea of what you will need.

Measuring guidelines

What you’ll need:

- 2 maternity bras
- 2 nursing bras (if you’re planning on breastfeeding)
- 2 sleep bras (unless your maternity or nursing bra is suitable for sleeping)
- 2 packs of reusable nursing inserts

Things to remember:

- Once your milk comes in, your cup size will increase by at least one size, and your back size will likely decrease.

Did you know:

- On average, a woman will gain 2-3 pounds in her breasts alone by the end of pregnancy.

- Sore breasts are often the first sign of pregnancy.



- Free bra fitting available at each JoJo store
- Specially trained bra fitters
- Product recommendations
- No purchase necessary

During your bra fitting, you’ll be asked to remove your top and keep your bra on. The specially trained customer advisor will take your measurements before offering you a selection of bras to try on.

Our friendly and knowledgeable customer advisors are not only fully trained to help you determine your bra size, they can also offer advice on which style of bra will suit you best depending on your shape and needs.



When should I start wearing a maternity bra?

The basic rule of thumb is when your current bra becomes tight, uncomfortable, too small or just isn’t providing you with enough support, and this will differ for each woman. However, most women will see changes in their breasts in the first few weeks of pregnancy so it’s a good idea to buy a new bra in your first trimester.

Do I have to wear a non-wired bra?

You might have heard that you should swap your underwired bra to a non-wired style during pregnancy, but unless you have been specifically told by your doctor or midwife, it’s actually down to personal preference. A properly fitted underwired bra shouldn’t affect your milk ducts – just keep an eye on things and make sure you’re wearing the right bra.

Can I just wear a normal bra during pregnancy?

You could, but we recommend maternity bras as they have been designed with the changes in your breasts in mind. Maternity bras offer greater support and wider straps to accommodate heavier breasts, feature more hooks and eyes to allow loosening and tightening during and after pregnancy and are made from soft, breathable fabrics designed to be gentle on sensitive skin. Many of our maternity bras are also suitable for nursing, making them an even better investment should you decide to breastfeed.

I’m planning on breastfeeding. When should I buy a nursing bra?

Wait until as close to your due date as possible – around 38 weeks. You’ll find that your current bras will be too big in the back after the birth, so it’s a good idea to invest in a couple of feeding bras that fit most comfortably on the loosest setting. This will allow you to tighten up the back after your baby arrives and your ribcage has decreased in size. We’d also recommend going up a cup size as your breasts will get larger once the milk comes in – and remember to allow room for nursing inserts – you will need them!

I’m not sure what my size is. Can you help?

It’s important that you’re wearing the right size bra during pregnancy and nursing so it’s a good idea to check your measurements before you buy. Use our measuring guidelines, or better yet – pop into one of our stores where a friendly and fully trained customer advisor can provide you with a free, no-obligation bra fitting.