VIDEO: Fun at the Farm in Our New Season Collection

We're proud to announce the launch of our new season collection with our very first campaign video! Cheeky toddlers take us for a fun-filled day at the farm, to spend time with the horses and chickens, pick some delicious vegetables, and run through the fields with gorgeous new JoJo dresses flowing behind them.

Shop some of our favorite new season styles

Girls' Pretty Frill Cord Jumper Dress - Shop Now

Boys' Red & Blue Plaid Shirt - Shop Now

Girls' Interactive Dinosaur Breton Top - Shop Now

Girls' Navy Floral Embroidered Jersey Dress - Shop Now

Kids' Navy Furry Mammoth Sweatshirt - Shop Now

Woodland Patterned Children's Rain Boots - Shop Now


Shop online or in store today to discover even more of our new collection and get 3 for 2 on selected styles!