Our JoJo Values

The most useful thing a person can do in this world is to create ethical employment in a business environment which respects everything we hold important: Our people and our planet.

Our JoJo Mission

Our mission is to be the leading global mother and baby brand, offering high quality products at reasonable prices and putting people and the planet above profit. This is to be done within the confines of growing a commercially viable business for longevity, whilst respecting the needs of our customers, our teams and our suppliers.

It is possible to look at the world through this mantra, making decisions which do not always relate back to improvements in the bottom line profit. This is not a marketing ploy; it’s who we are. This is the ethos under which the business was launched, and how it continues to be run today. We have proved you can do well, whilst doing good.

JoJo launched as a one person kitchen table start-up. In the UK we have grown to be the leading boutique mother and baby brand with more than 700 employees. As we continue to grow and venture into new markets we don’t want to lose sight of our founding principles and small company values. We know this is a challenge, but it’s one we are prepared to fight for.

Our philanthropic projects and CSR extend into many areas:

Working with all types of people

Encouraging education and advancement amongst our teams

Respecting our suppliers across the developing world

Modern Slavery & Human Trafficking Statement

Working to reduce our carbon footprint

Using a diverse range of child models

Supporting charities both at home and away

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