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Maternity VIP Shopping

You deserve some VIP treatment! Book our Maternity Personal Shopping now with our friendly team, specially trained in all things pregnancy and new baby.
Available in selected stores.
Click here to see the list of stores.

Bra Fitting

In Store Only

Get your all-important Bra Fitting Appointment in store now! Ensure comfort, fit, and support at every stage of pregnancy and whilst nursing with expert measuring and advice from our team.
Click here to see the list of stores.

During your Maternity VIP Appointment

Ask us anything - we are here to give you 1-2-1 advice, hints and tips!

Capsule Wardrobe

Create a capsule wardrobe to last 9 months and beyond with our specially designed maternity and nursing styles.

Bra Fitting

Our trained advisors will provide a professional bra fitting service and guide you through our collection.

Hospital Bag Essentials

Our team will take you through the essentials, including disposable knickers, nursing bras, baby’s first outfit and more.

Product Demonstrations

Our expert team can guide you through baby carriers, maternity body pillows, changing bags and more!

Our store teams can't wait to meet you!

“…went above and beyond…”

“I attended a bra fitting appointment and the store member went above and beyond in the whole thing! It was really such a fantastic experience. 5 star recommendation!

“I had a fantastic experience”

“I had a fantastic experience when I booked a Maternity VIP appointment. I found all the items I wanted to try on and was recommended some other useful ones for nursing which I am very glad I bought. Thank you!”
- MJ


Which stores host Maternity VIP Appointments?

Amersham, Balham, Bath, Belfast, Beverley, Berkhamsted, Blackheath, Bournemouth, Bristol, Bury St Edmunds, Cambridge, Cardiff, Cheltenham, Chester, Cork, Crouch End, Didcot, Dorchester, Dublin, Edinburgh, Epping, Exeter, Farnham, Guernsey, Guildford, Ilkley, Jersey, Kingston, Lincoln, Market Harborough, Morpeth, Northcote Road, Perth, Reading, Salisbury, Stoke Newington, Summertown, Taunton, Truro, Whiteley, Whitstable, Wimbledon, Winchester, Witney, York.

Which stores host Bra Fitting Appointments?

The majority of our stores host Bra Fitting Appointments, apart from our childrenswear only stores; West Bridgford, Knutsford, Marlow, Morningside as well as Harpenden, Reigate, Tunbridge Wells, Haywards Heath and Brighton.

What’s the difference between the two appointments?

Our Bra Fitting Service is for customers seeking an all-important bra fitting, whether they are currently pregnant, nursing or post-natal. Whilst our 1-2-1 Maternity VIP Appointments include the option for a bra fitting, the appointment goes beyond this to also offer advice regarding maternity fashion, hospital essentials, includes product demonstrations and beyond.

What can I expect from my Maternity VIP shopping experience?

We’re here for you at every stage of pregnancy and beyond. Our lovely store teams can take you through everything from maternity wear, support wear for those struggling with back pain, baby carriers, hospital bag essentials and more. Plus, enjoy 20% off JoJo maternity and nursing items at your appointment and go home with a goody bag with a purchase! Terms and Conditions apply.

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