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We started JoJo with one simple mission: to take pride in what we do.

Over the past 30 years, we've been creating beautiful, high-quality products that last. We're committed to caring about the environment, our community, and our suppliers, loving how we run the business as much as you love and cherish our clothes.

We aim to always be responsible stewards of the environment and take care of our employees and suppliers by engaging in environmental, social and governance (ESG) initiatives.


We believe that we have a responsibility to take care of the planet and form a better world for future generations. That’s why we’ve made sustainability a priority, from the materials we use in our products to the way we run our business. 

Our commitment to sustainability is reflected in our products, which are designed to be long-lasting, durable, and made with more sustainable materials. Where possible, we try to use more sustainable materials in as many of our products as possible, by being a part of Better Cotton initiative, by using recycled nylon in our swimwear and FSC certified wood for our toys. We work closely with our suppliers to utilise more sustainable manufacturing processes to continue to drive change across our supply chain. 

But our commitment to sustainability goes beyond our products. We are also working to reduce our carbon footprint as a business. We have implemented energy-saving measures in our head office locations and are always looking for ways to reduce waste and recycle more of our materials. All our stores use renewable energy and we’ve planted thousands of trees through our JoJo Forest programme. 

We’re proud to have introduced a few initiatives to take some steps to create a lasting difference. Our Helping Hands charity programme provides grants to local organisations, supporting communities near our stores. Our donation scheme, From a Mother to Another, has helped to give a second life to over 70 tonnes of clothing – all donated to families in need. There’s much more to be done but we’re proud of the direction we’re heading in and invite you to join us in this journey to make a positive change together. 

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