Click here to use our website with more accessibility support, for example screen readers
  • kids
  • baby
  • maternity
  • toys
  • gifts
  • home & sleep
  • equipment
  • sustainability
  • clearance

B stands for ‘Better’

As part of our pledge to put people and the planet above profit, we are committed to being a Better Corporation, this means being…
 

As a company, we believe in putting our loyal teams first. We celebrate diversity across all aspects of the business and are proud to partner with WorkFit, a Down’s Syndrome employment programme. We also support our teams with workplace benefits, bite-sized training courses and Mental Health First Aiders.
 

The stores are designed to be parent-friendly, so you can breastfeed or bottle feed, change nappies, refill your water bottle, or just chat. From potty training to sustainable life hacks, we offer digital toolkits, buying guides, and helpful content online.
 

Our environmental projects, such as planting thousands of trees in the JoJo Forever Forest, and funding schemes alongside our suppliers around the world, help us to more than balance our operational carbon footprint. We also promote wooden toys over plastic and use fabrics made from recycled plastic bottles, to name just a few things we do.
 

We are loyal to our suppliers and help them grow their businesses in an ethical and honest way. We are proud to be supporting Better Cotton, which exists to make global cotton production better for the people who produce it, the environment it grows in and the sector’s future, backing Eco-viscose for its sustainable benefits, working with FSC®-certified wood to ensure our forests are protected and using recycled fibres to remove plastic from landfill wherever we can. Closer to home we are championing our fellow B Corps as part of our Environmental and Ethical purchasing policy.


Click here to find out more about the B-corps we work with.




Our results in Numbers

We pledge to:

Confirm Country Change

Are you sure you want to navigate away from this site?

If you navigate away from this site
you will lose your shopping bag and its contents.

Cancel