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While working hard to offer you great quality products that are made to last, we’re also committed to using more sustainable materials in every aspect of our collection.

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Recycled Fabrics

We’re committed to using recycled materials wherever possible to reduce our impact on the environment. Our PolarFleece range has been made from recycled plastics for over 20 years. Most of our raincoats and swimwear items are also made from recycled materials. 

Cotton (2)

Better Cotton

A significant part of JoJo’s production is cotton, which is used in all our baby layette designs, 90% of our kids’ collection, as well as some maternity lines. As a result, we have become a proud member of Better Cotton and are committed to improving cotton farming practices globally.  

Better Cotton Explained

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FSC®-Certified Wood

JoJo is certified by the Forest Stewardship Council® (FSC) and is licenced to use the FSC® trademark on relevant wooden and paper products. Many of our own-brand products are made from wood and paper that’s been ethically sourced and we’re working hard to continue to make more of our products from FSC®-certified materials.  

FSC® Explained

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Sustainable Viscose

Each season we continue to expand our collection of maternity styles made from sustainable viscose, which is made from responsibly sourced wood and pulp that generates lower emissions during the manufacturing process.  

Viscose Explained

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