Welcome to the world of our friendly character shop, where magical adventures and friends are found. Browse their favourite story characters, including Peter Rabbit, Elmer, The Gruffalo, Paddington Bear, Peppa Pig and The Very Hungry Caterpillar. Dress them from top to toe in character kids' clothes and baby clothes, or find their favourite kids' book. There’s lots of toys and games to choose from too. Jump in and explore, what will you find?
